There comes a time in most businesses when you need a t-shirt emblazoned with the company logo. Maybe it's your first business event. Perhaps you're giving away t-shirts to fans or contest winners. Your logo t-shirts might be giftbag swag or gifts for your excellent team of employees. Logo t-shirts can be worn as a uniform or as party gear. The best logo t-shirts will be seen years later as favorite weekend and vacation shirts.
If your company is ready to make some custom t-shirts with the company logo, we can help you achieve professional quality with the best design, materials, and printing techniques for your t-shirt needs.
The first step is to prepare the image you want printed on your t-shirts. This should be a vector image with calculated color-codes to translate the most cleanly into t-shirt design.
Vectorize your logo! Take the graphic you want emblazoned on the t-shirt and convert it to a vectored SVG. This is important so that your image looks excellent no matter what size it reaches on the t-shirt.
Vector graphics are relative, the way one point connects to another, which means they cannot be pixelated because there are no pixels. The colors are clear, the lines are absolute, and the image looks just as good blown up on a shirt as it does in your website header. Use a vectorization tool or save your logo through a vector graphics editor.
The next step is to get your exact HEX color codes for the logo and surrounding design. Because no two screens are exactly the same, the best way to ensure the color you select is exactly on-brand, and not a shade off.
You can do this by sampling your logo with the dropper tool in most image editors. Looking at the color selector, there will likely be a hex readout regarding the color that has been selected. There are also tools that will translate your image into HEX color codes.
Logo placement is essential. You want the logo to look good and to fall in a flattering way on the bodies of those who wear the shirt. This means choosing your logo location carefully.
There are several ways to logo a t-shirt. Smaller logos on the sleeve, breast pocket or large logos across the chest or back are the typical choices. You can have one logo or all of them, if that's what works best for your brand.
Placement is key. You want to choose logo locations that look good on the shirt and the wearer - without falling randomly about the body. Choose the best placement on the shirt based on shirt size, shape, and position and ensure the look when worn does not simply fall at random. Flattering logo shirts are the type we keep in the closet and wear on weekends for years.
When it comes to apt placement, Brandit will tape out logos on an early, plus male and female models, to help you see just where the logo can and should fall.
There are also several methods to apply a logo to the shirt. Screenprinting, embroidery, and heat-pressed are among the most common ways to emblazon your logo and shirt features onto the t-shirt itself. Your goal is likely to create a t-shirt that is comfortable, breathable, and can be worn as a fun flashback for your team years later. Consider how each method will influence the final cost and how many washes the shirt can last.
Screen printing forces ink through a prepared screen to reach the fabric itself. The press creates a vivid image with the pigment infusing into the fibers. Screen printing is known to withstand 40-50+ washes and can become a favorite t-shirt that is worn regularly at work or around the house. Screen printing uses thicker inks which serves to make the shirts more durable.
Screenprinting is also remarkably affordable for logo t-shirt production.
Embroidery forms are designed with machine needlework, offering the greatest possible durability for both the design and the shirt. Embroidery will make the shirt heavier and the designs will be tangible, making this method ideal for smaller logos and finite designs. Embroidery does not fade or degrade much over time, and often adds a touch of refinement to your logo shirt design. It also comes at a higher price than typical screenprinting.
Heat-pressed vinyl designs can be applied to your shirt for glossy, vivid images that stand out in a crowd. These shirts are usually good for about 50 washes. However, over time or with extended sunshine exposure, the vinyl will eventually both fade and crack.
Hiring one of the many t-shirt solo shops or even going DIY might be tempting. There are a lot of t-shirt printing businesses out there, but how do you choose the right team to make custom t-shirts with your company logo that are both high-quality and designed to your standards?
It might be tempting to save a few dollars on lower quality shirts or printing, but the true best value from ordering logo shirts is discovered when those shirts become a long-time favorite of your team, clients, or customers who receive them. High quality fabrics and lasting printing methods will make that important difference.
Choose a professional garment printer with years of experience who can ensure you get only the best quality printed logo shirts and accessories. You will find the best value for the bsst price.
Here at Brandit, we are passionate about connecting businesses to the high-quality branding they need to make a crucial impact with your team, clients, customers, events, and more. Contact us today to consult on building the ideal logo t-shirt order for your brand and purpose.