Print management is an essential part of building a business, and an ingredient to the success of any marketing campaign.
While some companies choose to do their prints in-house, many have realized that outsourcing to a printing service is the best way to improve their processes and focus on more important things. Here is a list of other reasons why you should employ a professional printing service for all your business and advertising efforts.
It's very important for your customers to be able to quickly and easily identify your company's brand. All your printed materials from letters, to posters and billboards, should share a look and feel, and a professional printing service is your best bet to ensure brand consistency across all prints and apparel. When done by a seasoned professional, all your print will significantly elevate your brand and make it stand out from the competition.
Hiring a professional printing company allows you to see a wider variety of creative options, paper types, and printing techniques. One great benefit is that you can ask questions or consult with the experts on the team to advise you on how to design and present the materials you need. They are also able to provide a better perspective on your existing designs and print options or come up with new ones that are more in line with your brand's image. And that means you can rest easy knowing that the final products accurately reflect who you and your company are.
It's a great way to give your print ad campaign an edge over the competition and create something that regular desktop printing can't match.
The printing options available at your company is most likely restricted, and materials like paper and ink are also quite expensive. Staff members too are probably inexperienced, and having to print by the side can disrupt the workflow and take excess time.
Professional printing services provide the solution to this as they have the skilled workers, specialized equipment, and high-level skills needed to produce top-quality results. They work within efficient task allocation systems which guarantee that regular business functions will not be disrupted, even with a high demand for their service. You can be sure that your print needs will be delivered according to your specifications and at the right time, and the best thing is, you don't need to lift a finger. This definitely improves the convenience for everyone involved.
You can be sure that professional printers provide high-quality service. First, they only use high-quality paper and ink. Although this may not seem important, paper and ink have a vital role in the production and overall quality of the end result. Asides from paper, there are many other tools and techniques like the printer, glue, cutting, or folding techniques that determine how the product turns out. You most likely don't know which of the tools or techniques will yield the best results and it's only wise to hire an expert who knows about all of this.
Employing someone from within the company may seem cheaper and convenient, but it's actually not. They likely don’t have access to the variety of printing options, technology, machinery, tools, and expertise that a professional printing service can. It is more cost-effective to hire experts from the outset rather than having to waste time and money fixing mistakes made on the desktop. The time and material waste can cost way more than a printing service will, and there is a massive Return on Investments in top-notch printing.
Asides from this, printing services can offer loyalty points and customer discounts, which means you can spend even below the intended budget.
Things like excess blank pages, overused toners, and wasted prints can easily accumulate, becoming financial and environmental waste. Ideally, all organizations should care about their environmental impact and put measures in place to reduce it to the barest minimum. A highly professional printing service has measures in place to completely reduce or eradicate waste. They also have eco-friendly options like recycling and tree planting initiatives, just to ensure the impact of their work on the environment is at its barest minimum.
With a professional printing service, you no longer have to restrict yourself to printing on paper, as they can print on a wide range of other materials, including vinyl, aluminum, coroplast, magnets, and foam board. Whether it's custom promotional stickers, magnets for the fridge door, or colorful foam boards, giving life to your ideas with these materials is a sure way to make your business stand out.
Are you printing lots of promotional materials for an event? Are you living far from the print service provider or do you need to have your designs shipped to the other side of the state? You don't have to worry about this. With a professional print service, you can send in your print designs online— via email or any other platforms and have the finished material delivered straight to your door. You can even have the prints transported to the showground of your event in safe packaging or sent directly to the client in travel tubes. Technology and the expertise of the print service make life easier.
One great thing about using a professional printing service, especially long-term is that you can hold them accountable for the delivery time, quality of your products, and incurred cost.
The need for professional printers will always exist, despite the expansion of internet- or website-based templates. This is due to the high level of consistency they maintain as well as the higher cost-effectiveness they achieve. The process of printing documents at home or at the workplace is also tedious, time-consuming, and boring. To sum up, it is extremely challenging, if not impossible, to achieve the same level of quality in your home printing as you would when working with a professional printing business. Let BrandIt take the work off your hands, and deliver high-level products straight to your doorstep.